Softcult share new single 'Drain' plus announce new EP
Previous praise for Softcult:
“Combining a heavenly shoegaze sound with a killer grungy aesthetic on "One of a Million", Softcult will appeal to fans of acts as disparate as Cocteau Twins and Avril Lavigne.” - The Line of Best Fit
“I have to give praise to what I think is going to be the next big thing... a band that goes by the name of Softcult." - BBC Radio 1 / Future Alternative
"A fun, unexpected and eclectic mix” - DIY
"From hard-hitting lyrics to their very own zine addressing important topics, Softcult have already started making an impact. And as sisters Mercedes and Phoenix Arn-Horn continue building momentum, soon there will be no stopping them…" - Kerrang! Magazine
Recently supporting Incubus on their UK tour, and opening for MUSE in Canada, Softcult today announce new EP See You In The Dark out 24th March 2023 via Easy Life Records.
Made up of twins Mercedes (She/Her) and Phoenix Arn-Horn (They/Them), they also share new single ‘Drain’ which is about climate change, specifically the shameless greed of corporations and the government officials that are fuelling it.
On the track Mercedes says, "It’s disgusting how making a profit is a higher priority for those in power than a sustainable environment. Seeing hollow shows of performative “action” from these world leaders and multi-million dollar companies that don’t offer any actual solutions just adds to my frustration, because it feels like we’re being manipulated and lied to in the most disgustingly condescending way.”
The video was directed/produced/edited by Mercedes. Here, the duo harmonise on the hook, capturing the intense reality their generation faces: a dying planet, and capitalistic gluttony run amuck.
Watch / Listen to ‘Drain’ HERE
She adds, “There are people out there who could end world hunger right now in exchange for 10% less of their billions. There are legislations that could reverse climate change in time to save this dying planet and spare future generations a pretty horrific existence. But these bloated fucking dragons would rather die hoarding more wealth than they could ever spend in a lifetime than part with a little to help save the world. To think these billionaires actually give a shit about us or our quality of life is just naive. So because of the one percent’s greed, their legacy will be our eventual extinction.”
Both ‘Drain’ and previous single ‘One Of A Million’ (here) will feature on new EP See You In The Dark out next year and the title is inspired by Nietzsche's famous quote: “Battle not with monsters, lest ye become a monster, and if you gaze into the abyss, the abyss gazes also into you.”
“It is an analogy for the things we’re afraid to face. It represents confronting our innermost fears, usually in those vulnerable moments lying awake at night when our minds are racing. It’s sort of an acknowledgement of our darkness, and the darkness of others, like “hey, I see you”, Mercedes says.
“While it’s important to acknowledge our darkness, we also can’t submit to it. We have to strive to be better people, and leave behind a legacy of positive change. I think it’s important to do everything we can to try and make a positive impact on the world, even when that feels impossible. Because if we don’t at least try, who will?”
See You In The Dark
out 24th March 2023 via Easy Life Records
Pre-order HERE
Seamlessly combining grunge, shoegaze, dream-pop, and punk, Canadian duo Softcult has quickly become leaders of a new Riot Grrrl movement for the digital age.
Born in the studio, they are building their own universe around their music with a message. With Phoenix running point on production, engineering, and artwork, Mercedes directing/editing their videos, and both writing astoundingly intimate lyrics about self-empowerment amidst social, political, and environmental collapse, the duo is about as DIY as it gets. They even create and produce their own zine called SCripture, currently on Vol. 20, and are active participants in their Softcult Discord server, a safe online community for their fans as recently spotlighted by Alt Press.
Over the course of the last two years, Softcult have released several EPs, garnering acclaim and buzz both in their home country of Canada and across the globe as well. They've been championed by artists like Hayley Williams and Oli Sykes, and have been highlighted as a band to watch by Alternative Press, Kerrang!, The Gay Times, DIY, The Line Of Best Fit, and more.
See You In The Dark EP
Out 24th March 2023 via Easy Life Records
