Djo’s single ‘End of Beginning’ becomes global viral hit, surpasses 60m streams

26 Feb

Praise for Djo & new album DECIDE:

"a 'grander, bolder' record than his last, one that takes full-throttle swings in its midsong production changes and leans into inspirations aplenty...But as far-ranging as Decide can be sonically, its lyrics run an even wider gamut, with Keery using his voice 'as a pocketknife multitool' from song to song. " - Billboard

"This fascinating collection of spirited hooks, and deeply heartfelt lyricism, cleverly blends high-tech energetic synths, quick wit, and trippy guitars" - Clash 8/10

"A deeply thoughtful and yet infinitely danceable collection of songs" - DIY ****

"One of the most irresistible alt-pop records of the year" - Dork *****

"With an easy psychedelic breeze that blends elements of indie, 'End of Beginning' is certainly a standout from Decide." - Guitar World

"Djo yet again proves an adaptable vehicle for such madcap energy and chameleonic shifts in style" - The Line of Best Fit 8/10

"DECIDE makes for a more confident, trippy affair – dreamy psych-pop in places, soaring cinematics in others. Think Todd Terje crossed with Vangelis... the result is an accomplished and honest work he can be proud of." - NME

“[DECIDE] offers up bright synths, hiccupping new wave vocals, and cheeky self-reflection.” - Pitchfork

“[‘Change’ is a] dynamic, psych-infused track” - Rolling Stone

“Joe Keery [is] not an ‘actor with a vanity project’ musician, [but rather] a guy who clearly knows what he’s doing...I like the lead single a lot...a slick synth-funk track.” - Stereogum

Djo – the musical project of actor / producer / songwriter Joe Keery known for his work in blockbuster projects such as Stranger Things and the recent season of Fargo – released his highly anticipated, co-produced sophomore album DECIDE via AWAL in 2022 to critical acclaim, performances at major U.S. festivals like Lollapalooza, enormous success on DSPs, and more. Two years later, standout track ‘End of Beginning’ is having a breakout moment, as the song has just reached #19 on the Spotify Global Chart, as well as #2 on U.S. Viral 50, #2 on Daily Viral Songs (UK), #5 on Daily Top Songs (UK), #5 on Viral 50 Global and #7 on U.S. Top 50.

Moreover, the song is debuting at #28 on Billboard’s Hot Rock & Alternative Songs chart, #16 on the Hot Alternative Songs chart, and has surpassed 60 million streams, up 220% week over week, with 10.5 million streams alone in the past seven days. On TikTok, the song has taken off, with creations up to 340,000 and views up to 454 million. It's phenomenal response today sees it added to the BBC Radio 1 playlist and reach a new UK singles chart peak of #11.

Listen to ‘End of Beginning’ now here

DECIDE is Djo’s follow up to TWENTY TWENTY, Keery’s 2019 critically acclaimed guitar-forward record and his first solo-effort since departing his band, the Chicago psych rock outfit Post Animal. Keery has been making music since his teens, spending over two years with Post Animal before making his solo debut as Djo. DECIDE was created with musician / engineer Adam Thein throughout the pandemic with final recording taking place at Sound Factory in Los Angeles. DECIDE serves as a sort of aural history of Keery’s late 20’s. It features reflections on growth, relationships and navigating it all in a world filled with technology at its centre. It's his sonic ambitions however that take these introspections and melt them into a warped reality with each layered synth pulling the listener’s emotional strings.

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